Read the terms of service of any other photo site or online backup program: they make no promises regarding length of service or safety of your pictures. In fact, they all specifically refuse to accept any liability for your photos - and they all reserve the right to terminate your account whenever they want. Several sites even go so far as to tell you to make your own backups!

Swiss Picture Bank is the first online service to promise the safe preservation of your precious memories for 30 years (or longer, depending on your plan).

How do we do it? Swiss Picture Bank is backed by the Picture Guarantee Foundation, a not-for-profit organization with the sole purpose of independently ensuring the long-term security of your pictures. The PGF reserves the resources necessary to preserve every picture you upload for the time period you purchase, so you know they'll be there up until the term expires. Guaranteed.